Our Team

About Our Environment

Conjure up a sailboat in your mind and you'll probably envision Winslow Homer's "Breezing Up (A Fair Wind)"; a relaxing and enjoyable day sail in a classic craft.

Well, marketing automation done properly is like trading in Homer's little-old-cat-boat for a Volvo Open 70 high-performance ocean racer. We help the organization ready your team to cast off for the most thrilling high-tech endurance race of your life!

The craft, skills and equipment required of today's marketing and sales teams parallel those of the highly-specialized crews of oceangoing racers. Grinders, fore-deckers, navigators, tacticians, as well as hydraulics, refrigeration, weather charting, radar, and even the occasional drogue, all need to work in instant harmony to ensure the optimization that drives success.

The buy-cycle has changed. The skills required to ramp and scale your Sales Machine have changed as well. Vigilant corporate "skippers" looking to define and hone their crews' skills for this next journey will be well served by collaborating with the seasoned professionals of RenaissanceOPTI who have sailed these new seas, and on many a vessel.

We have assembled a carefully chosen crew of Marketing Automation industry experts and pioneers to offer you the most complete skill set available. We have no allegiance to any particular software or media. We simply provide the absolute best support and solutions to meet your teams needs and exceed your goals.

In addition to the core management and strategic account teams of RenaissanceOPTI, we offer the combined resources of an extensive creative team through our sister company, Renaissance Direct, Ltd.

Bill Stone

Bill launched the company, and the concept, now known as RenaissanceOPTI - an innovative extension of the original Renaissance brand established in 1989. The company's focus then and now, is to deliver innovative, actionable, cost-effective marketing solutions to drive rapid sales growth. Bill's sharpening of his team's focus by way of Renaissance OPTI is in response to a dramatic shift in the way progressive B2B organizations can now utilize marketing automation to drive greater marketing and sales effectiveness. Bill has assembled a living arsenal of expert resources to supply his clients with the skills, processes and knowledge necessary to finally deliver on the Revenue Promise of Marketing Automation.

Prior to creating Renaissance, Bill was a Sr. Account Executive at Mullen Advertising. He also had an early equity interest at Database Marketing Corporation, one of the first and fastest growing B2B database marketing agencies in the country. His depth of experience in demand generation, direct response advertising, and database marketing brings a unique holistic perspective to understanding the customer buying-cycle. This experience, along with his proven ability to define and then integrate strategy, creativity, process and data management into cohesive, measurable and repeatably successful initiatives keeps his clients' revenue, and Renaissance OPTI, growing. Bill has a BA from St. Lawrence University.

J Tormey

J's forte is highly targeted, message-driven integrated marketing communications. He's written for every type of media there is --TV, radio, print, outdoor, circulars, brochures, data sheets, training tapes, websites, multimedia, corporate events, guerilla marketing, you name it. He's quickly able to grok what a company has to offer, and then see things from your customers' point of view to get a feel for what's important to them. (Is what you want to say really what they need to hear?) His craft is developing the right message, distilling that message to its essence, and then delivering it with maximum dramatic impact to generate interest, awareness and action. J's even written questions for Trivial Pursuit. (And if that doesn't impress you, I don't know what will.)

J began his career at Canton Advertising, the in-house agency for Hills Department Stores. This was followed by a stint at Bombaci + Mitchell Advertising in Wellesley Hills, MA (one of the earliest direct shops). J then moved on to Mullen where he became senior-writer-at-large for a variety of Direct Marketing, PR and General Advertising accounts. He left Mullen to join forces with Bill In 1993. Education: MIT.